Miriam Escudero: Miriam Escudero Design Studio | Branding Blueprint

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The Branding Blueprint

Introduction

Course Overview (1:28)
What You'll Learn (13:37)
Refund Policy

Building Your Brand

Workbook
Crafting Your Messaging (35:17)
Developing Your Visual Identity (18:31)
Establishing your Ideal Client (12:48)
How To Position Your Agency in The Market (10:23)
Marketing Workbook
Establishing Your Marketing (15:26)

Business of Branding

Template: Investment Guide | Pricing Guide
Psychological Factors of Pricing (19:42)
Setting Your Hourly Rate (9:00)
Creating Your Packages (12:30)
How Often Should I Increase my Pricing? (4:18)
Investment Document Template
Contracts (7:55)

Establishing Processes

Branding Process Overview (9:38)
Discovery Calls
Cold Pitching
Email Templates For Cold Pitching
How to Send Proposals
Client Onboarding Template
Brand Strategy Overview
Creative Concepts
Brand Guidelines Template
Packaging Design
Packaging Design Proposal Template
Client Portal Template

Polishing Your Process

Automation & Streamlining Processes (12:39)
Rounds of Revision and How to Incorporate Feedback (5:06)
Refining Your Brand (11:50)
Flodesk (16:39)
ACHIEVING YOUR GOALS WORKBOOK

Brand Strategy

Brand Strategy Overview (1:38)
How to Sell Brand Strategies (13:14)
Step One: Questionnaire Workshop (7:42)
MY Strategy Process! [ Long Video ] (34:17)
Step Three : Brand Strategy Template
Step Four :Tools to Present Strategies

Final Project

About The Project
The Brief
Brand Strategy
Concept Proposals
Brand Guidelines
Collateral Design
Packaging Design
Final Approval & Feedbak
Conclusion Live Session

Project Briefs

Tanning Oil Brand

Special Guests

Katie Proctor: Rare Form [ Re-Inventing Wildflower Studio ] (51:23)
Anna Sjalin : The Social Agency (Coming Soon)
Miriam Escudero: Miriam Escudero Design Studio (26:42)
Natalia: The Pepper Creative (Coming Soon)
Daniela Garza : Onnela Studio (Coming Soon)
Rebericca Berrington : Rebecca Berrington Studio (Coming Soon)
Identity by Shirls (Coming Soon)

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Miriam Escudero: Miriam Escudero Design Studio

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